Wild Rift

For the Wild Rift Star Guardian event, FWS created a series of social community assets to mark the release of the Champions, Senna, Orianna, and Seraphine’s Star Guardian skins. Our goal across the campaign was to generate excitement in the community through content that showcased and illustrated the Champions’ personalities and create cute and wholesome posts that audiences would engage with and share in the build-up to the event. This included Starter Kits; to showcase the Champions' possessions, Recipe Cards; to put the communities cooking skills to the test and Quotes; designed to reflect the champions different personalities.