Undisputed

Our mission was to craft an authentic AAA brand that could stand with the heavyweights of the sports gaming genre. Developing the Undisputed brand from the ground up, we deconstructed the iconography of the boxing ring, formulating the basis of our brand guidelines and visual identity. From there, we leveraged the roster of boxers, likening the fighters to royalty and the ring as their dominion to rule over, giving rise to our tagline #RuleTheRing. With our key visuals, we strove for dynamic, action-based artworks with a raw, powerful aesthetic that complemented and echoed the brand and visual identity.